{"id":1360,"date":"2026-04-07T17:33:36","date_gmt":"2026-04-07T16:33:36","guid":{"rendered":"https:\/\/thielst.dk\/?p=1360"},"modified":"2026-04-07T17:33:36","modified_gmt":"2026-04-07T16:33:36","slug":"haanden-paa-hjertet","status":"publish","type":"post","link":"https:\/\/thielst.dk\/index.php\/2026\/04\/07\/haanden-paa-hjertet\/","title":{"rendered":"H\u00e5nden p\u00e5 hjertet."},"content":{"rendered":"\n<p>Hvor meget skal man h\u00f8re, f\u00f8r \u00f8rerne falder af?<\/p>\n\n\n\n<p>Reklamebranchen har altid haft et trov\u00e6rdighedsproblem. Vi ved godt, at reklamer i sidste ende vil s\u00e6lge os noget. Men det er en pr\u00e6mis, vi lever med \u2013 en slags kommunikationskontrakt mellem k\u00f8ber og s\u00e6lger. Lidt underholdning til geng\u00e6ld for vores opm\u00e6rksomhed.<\/p>\n\n\n\n<p>Problemet er, at de samme greb ikke l\u00e6ngere er forbeholdt reklamen. De er rykket ind i politik, medier og organisationskommunikation, hvor budskaber gentages, forenkles, forsk\u00f8nnes og forvr\u00e6nges, til de virker.<\/p>\n\n\n\n<p>Det, der f\u00f8r var tydelig afsenderkommunikation, ligner nu noget andet. Og s\u00e5 begynder gr\u00e6nserne at flyde.<\/p>\n\n\n\n<p>Jeg har skrevet lidt mere om, hvad det betyder for tro, h\u00e5b og trov\u00e6rdighed. <a href=\"https:\/\/www.linkedin.com\/pulse\/tro-h%C3%A5b-og-trov%C3%A6rdighed-thielst-3sbge\" title=\"\">L\u00e6s med her\u2026<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hvor meget skal man h\u00f8re, f\u00f8r \u00f8rerne falder af? Reklamebranchen har altid haft et trov\u00e6rdighedsproblem. Vi ved godt, at reklamer i sidste ende vil s\u00e6lge os noget. Men det er en pr\u00e6mis, vi lever med \u2013 en slags kommunikationskontrakt mellem k\u00f8ber og s\u00e6lger. Lidt underholdning til geng\u00e6ld for vores opm\u00e6rksomhed. Problemet er, at de samme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/posts\/1360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/comments?post=1360"}],"version-history":[{"count":1,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/posts\/1360\/revisions"}],"predecessor-version":[{"id":1362,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/posts\/1360\/revisions\/1362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/media\/1361"}],"wp:attachment":[{"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/media?parent=1360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/categories?post=1360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/tags?post=1360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}