{"id":976,"date":"2025-11-07T10:02:32","date_gmt":"2025-11-07T09:02:32","guid":{"rendered":"https:\/\/thielst.dk\/?p=976"},"modified":"2025-11-26T19:49:02","modified_gmt":"2025-11-26T18:49:02","slug":"sjovt-nok","status":"publish","type":"post","link":"https:\/\/thielst.dk\/index.php\/2025\/11\/07\/sjovt-nok\/","title":{"rendered":"Sjovt nok."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mange reklamer ender som en fjollet karikatur. En finurlig indsigt. Et lille kammerspil. Et billigt grin. Og s\u00e5 vores budskab. P\u00e5 20 sekunder reduceres virksomhedens dyreste stykke kommunikation til en vittighedstegning bagerst i avisen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Men m\u00e5ske er det en romantisk id\u00e9, vi klamrer os til. Humoren. Noget, vi l\u00e6rte dengang, reklamer skulle v\u00e6re mere interessante end det, de solgte \u2013 hvor man kunne f\u00e5 opm\u00e6rksomhed, bare fordi man var lidt sk\u00f8r og anderledes. Men i dag ser vi alt hele tiden. Vi oversv\u00f8mmes af indtryk, reels, punchlines og p\u00e5fund. Vi mangler ikke underholdning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alligevel n\u00f8jes mange brands stadig med at v\u00e6re sjove. Som om det i sig selv er en succes. De f\u00e5r os til at smile \u2013 men ikke altid til at lytte. Og sj\u00e6ldent til at tage dem seri\u00f8st.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hvad vil du bruge taletiden p\u00e5? <br>Fort\u00e6lle en vits \u2013 eller fort\u00e6lle noget vigtigt?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der er stadig plads til humor i reklame. Men den m\u00e5 ikke s\u00e6ttes p\u00e5 autopilot. En prut i metroen er da sjov. Men jeg er hurtigt videre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mange reklamer ender som en fjollet karikatur. En finurlig indsigt. Et lille kammerspil. Et billigt grin. Og s\u00e5 vores budskab. P\u00e5 20 sekunder reduceres virksomhedens dyreste stykke kommunikation til en vittighedstegning bagerst i avisen. Men m\u00e5ske er det en romantisk id\u00e9, vi klamrer os til. Humoren. Noget, vi l\u00e6rte dengang, reklamer skulle v\u00e6re mere interessante [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/posts\/976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/comments?post=976"}],"version-history":[{"count":1,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/posts\/976\/revisions"}],"predecessor-version":[{"id":978,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/posts\/976\/revisions\/978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/media\/1158"}],"wp:attachment":[{"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/media?parent=976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/categories?post=976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thielst.dk\/index.php\/wp-json\/wp\/v2\/tags?post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}